Video to encourage brokers to sell Jackson Lee's Total Loss Top Up Gap insurance product..
This was the second of 2 videos commissioned by Insurance Provider Jackson Lee.
It’s aimed at Insurance Brokers, to encourage them to sell this unique insurance “Gap” policy. Gap policies are for car drivers who, in the event of a write-off, risk having a shortfall between the amount of finance outstanding on their car and the insurance payout.
The challenge was to convey certain product features and benefits in the context of a story, so that brokers get the message and are encouraged to sell it.
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